“The CEO Went Undercover at His Own Dealership — One Sentence Made Him Stop Cold” – The Archivist

payload capacity is outstanding, and it comes with our Carter Care package—absolutely free for you.”

The word “free” rang in Ben’s ears like a cracked bell, discordant and wrong.

Carter Care had a fixed, published price. Two thousand dollars for extended warranty and maintenance coverage. Ben had set that price himself to keep it transparent and honest.continue reading …