The Rise of Zyn-Like Pouches for Sleep, Health, Focus, Teeth

proponents point to Sweden, where nicotine pouches have been common for years. Women are now heavier users there than men, and smoking rates have plummeted. They say the US could follow the same trajectory.

It’s also a familiar pattern in consumer products, such as powders, shots, and seltzers: One product gets consumers into the format, and others continue reading …