“The CEO Went Undercover at His Own Dealership — One Sentence Made Him Stop Cold” – The Archivist

character is your greatest fortune. Protect it. Fight for it. Never let it go, no matter how successful you become, no matter how busy you get, no matter how easy it would be to look away.

And if you ever need to know what your business really looks like—put on old jeans, pull down a baseball cap, and walk through your own door like a stranger.

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